Fresh & Insightful

Northern Perspectives

Here’s a few of our favourite things: ultra fine point Sharpies, HB pencils with intact erasers, clean sheets of paper, good coffee, wearing black and watching clouds.

We’re creative professionals and artists who grew up in northern Canadian towns, we love sharing our knowledge, ideas, enthusiasm and skills. We’re experienced in planning communications strategies, developing creative and writing content for traditional and new media and whatever is coming next. As much as we enjoy making cool stuff, even more, we like to fix, solve and improve community through art, design and collaboration.

Reaching people in a different way inspires us. We work in the arts, research, education and much more.

We’re about creativity. Ours. Yours.

Enjoy!

ART DIRECTOR & DESIGNER

Sonya Lacroix

Sonya Lacroix

sonya@stemtostern.ca

A great day for me is one where I get to design and illustrate. I create work for traditional, new media and everything in between. I have an eye for merging creative disciplines in unexpected new ways.

STRATEGIST & WRITER

Betty Carpick

Betty Carpick

betty@stemtostern.ca

I love to cook. As in cooking, where the most important element of any recipe is the mise-en-place, before I start a project I take time to plan and evaluate what needs to be achieved before starting action.

The Things We Do

Services

Concept Development

Ideas turn into even better ideas by managing the objectives.

  • Consultancy
  • Green Solutions
  • Event Planning

Illustration

Illustrative approaches are an artful way to realize intentions.

  • Posters
  • Animation
  • Media

Website Design

New media can articulate clear, fluent and coherent dialogue.

  • Website Design
  • Website Development
  • Social Media Solutions

Branding & Visual Identity

Reinforce a consistently strong image and brand with style.

  • Logos
  • Visual Identity
  • Brand Refresh
  • Naming

Writing & Content Development

Clarity, ease and boldness improve language use.

  • Print
  • Websites
  • Advertising
  • Executive Documents
  • New Media

Communications Planning

Focus on the goal as the ignition point to reach audiences. Treat everyone beautifully.

  • Consultancy
  • Strategies

Print & Digital Design

Communities are heard by telling stories through art, design and writing.

  • Posters
  • Stationary
  • Business Cards
  • Advertising Collateral
  • Packaging
  • Social Media Graphics

 

 

Experiential Design

Visual aspects of communicating brands, information and sense of place.

  • Indoor/Outdoor Signage
  • Wayfinding

 

 

 

Collaborative Integration

We explore all options, often, with the help of others.

  • Photography
  • Film/Video
  • Music
  • Creative Talent

 

 

 

 

Without Getting Into The Nitty Gritty

PROCESS

DISCOVERY

Let’s start getting to know each other. We’ll be listening and asking a lot of questions to understand the drift.

THINKING

After we’ve got the essence, we consider the objectives. Sometimes we think by the light of the moon.

UNDERSTANDING

Our project management jazz includes our process, an estimate, creative brief , scheduling, etc.

 

WRITING

Word play is uniting thoughts and information in a clear way that works with the design.

DESIGN

Now it begins … the magical journey of working with idea variations to find the best one.

DELIVERY

Collaboratively, we’ll work until we nail the goal. Because, it’s not over until it’s over.

Work
Superior Theatre Festival

Superior Theatre Festival

View Project
The Ken Morrison Lectures

The Ken Morrison Lectures

View Project
The Grandfather Drum

The Grandfather Drum

View Project
Ambassadors for Change

Ambassadors for Change

View Project
Thunder Bay Oktoberfest

Thunder Bay Oktoberfest

View Project
Fort William First Nation Pow-Wow

Fort William First Nation Pow-Wow

View Project
Nu-Vision Ministry <br/>Canada

Nu-Vision Ministry
Canada

View Project
Thuja Floral <br/>Design

Thuja Floral
Design

View Project
The <br/>Lakehead Finns

The
Lakehead Finns

View Project
Sleeping Giant Brewing Co.

Sleeping Giant Brewing Co.

View Project
Bay Street Film Festival

Bay Street Film Festival

View Project
Fort William First Nation

Fort William First Nation

View Project
The Cheese Encounter

The Cheese Encounter

View Project
Walk A Mile Film Project

Walk A Mile Film Project

View Project
HAGI <br/>39th AGM

HAGI
39th AGM

View Project
Both Hands Pizzeria & Bakery

Both Hands Pizzeria & Bakery

View Project
EmaJames Home

EmaJames Home

View Project
The Underground

The Underground

View Project
Cabaret on Bay

Cabaret on Bay

View Project
Docs on Bay

Docs on Bay

View Project
Flash Frame

Flash Frame

View Project
Elevate NWO

Elevate NWO

View Project
Derby Crazy Love

Derby Crazy Love

View Project

To view other work by Sonya Lacroix, please visit sonyalacroix.com.

THANK YOU